It is the creation of exciting, engaging marketing strategies to create bottom-line profits for companies. It deploys IMC [push] and Social [Pull] strategies to engage a high value target community and create buzz throughout its social network [link]. Individuals are then moved to a community-specific site developed by the company where they exchange contact information to be allowed to share in the community experience. We then give them total control of the marketing program [opt-in] to allow them to determine how they want to structure their community experience with us.
