NU Social IMC

We are students in Northwestern's Medill IMC [Integrated Marketing Communications] program in a Direct and Integrated Marketing course that teaches social marketing. As a part of our assignments, we need to better establish our professional personas and begin writing blogs on key topics which concern our future professional industries. You can also follow us on twitter using the hash tag #NUSocialIMC. Enjoy!

Wednesday, October 30, 2019

Enrollment Managers: 3 Recommendations for Building an Influencer Marketing Campaign

According to the Digital Marketing Institute , half of consumers depend on influencer recommendations, and 40 percent have made a purchase ...

Product Managers: 3 Key Concepts to Keep in Mind While Prioritising Your Feature Backlog

Regardless of whether you're a junior, mid-level, or senior executive Product Manager, prioritising your feature backlog will play a sig...

Monday, October 28, 2019

Baseball Marketers: 3 Strategies for Combatting the Attendance Deficit

As a marketer in professional baseball, you would agree that one of the most important parts of a team’s success is their fan b...

Luxury Marketers: 3 Recommendations to Better Promote Your Luxury Brand in China

--> Experiential marketing has become the new way for luxury brands to stay relevant in China. Younger consumers are buying...

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