3 Trends You Should Know About To Survive the Media Meltdown

As an advertising executive, your markets are in a state of massive disruption due to the decrease in content production and the low level accessibility to media channels by both marketers and consumers. As a graduate student from the Medill IMC program, I have found two articles that will provide insights for marketers to stay on top of things.

The first article by Kevin King talks about useful strategies that successful medias adopt today. It summarized 6 key elements for digital trends, including topics on content marketing, influencer marketing and popular transformations such as Blockchain. Also the statement around how mobile is not only shaping our lives but becoming a part of our identity should be deeply considered by marketers as well. In terms of e-commerce, the passage mentioned how this has been changing our lives, once again drawing many insightful predictions for our future digital directions. Here is the link to the article for more details: 6 Digital Trends in 2017 That Will Redefine Influence and Interaction for Marketers 

Source: http://www.stuatkins.com/digital-world/

In the second article, Dave Chaffey shared his holistic views on the ecosystem digital medias have created which circulates through our everyday lives. By linking data charts and graphs with qualitative content, the passage offers a more direct and comprehensive perspective on how media technologies are shaping the marketing trend. The author also provided essentials toolkits that simplify digital marketing down to 8 key techniques which are crucial for businesses to manage their internal affairs. Different techniques may help drive more sales for you that fits multiple dimensioned perspective. Including techniques like AI, IoT, Wearables and more. Here’s the link to the second article: Digital Marketing Trends for 2017     

Based on my review of these two articles and relevant studies I have done at Northwestern University, I have developed three action items that you should incorporate into your business plans. They are:

1. Don’t Adapt, Prepare! -

• Adapting to your environment is the easiest and most comfortable way to fall into traps, marketers should always be aware and prepare for what might come ahead.

2. Strategy Builds Momentum -

• Strategy is what drives a company into action. Without deliberate thinking process, marketers will only be caught off guard if something goes wrong, and with that every hard work will go down the drain.

3. Details Drive Success -

• It is important to be attentive when interacting with the environment around you. All problem solving solutions lies within the subtle mindset.

Stop staring and start grasping bits and pieces of clues around you to prepare for your future marketing agendas.

Alice Liang is currently a graduate student at Northwestern University under the Integrated Marketing Communication program. She will be graduating at the end of 2017 and her specializations are in digital & interactive marketing, brand strategy, customer insights & planning and marketing analytics.  

Contact Info: LinkedIn or Twitter

http://www.marccx.com/category/social-media/

  

CEO’s: 3 Tips to Luring the: BEST TECH TALENT!

As CEO of a business focused on technology or utilizing the ever evolving world of technology, you know that it is of paramount importance to your company to recruit the technology innovators out there to propel your company to the next level and innovate to succeed.  Your business’ future depends on it.   "As a graduate student in Northwestern's Medill Integrated Marketing Communications [IMC] program with an interest in digital, I have found two insightful articles on what your next great hires are looking for from your company."  

What does Aaron Hernandez have to do with your company recruiting great talent? The Millennial generation wants more from your company. They need to know who they are working for and what that company stands for. This article about how millennials are turning off to the NFL because of scandal and lack of transparency from the organization highlights why the public impression of your organization matters. http://goo.gl/ig4cZa Millenials will judge your company based on its actions.

 

Millennials are also savvy when it comes to who to work for and who to run from even from a first impression. This article points out how educated in demand employees may be looking at your hiring managers or team. http://goo.gl/00nr8s The article points out that valid reasons for leaving an interview are feeling insulted or intimidated. Making sure you have the right individuals interviewing is key to recruiting the best talent, especially among savvy Millennials. 

Based on these ideas in these articles and my experience at NU IMC I would recommend:

Start from inside: Look at what your organization is saying to the public. Change what needs to be change and foster the positives that already exist.

Shape your image: Once you’ve got your best image bearing fruit within the organization, make sure others can see it. Engage your potential hires on social and let them know why you are the company they should be longing to work for.

Make the Best First Impression: Make sure that those recruiting candidates are competent and trained to give the best impression to candidates. Don’t let all your hard work go to waste because of an awkward interview.

Whether you are at the helm of a tech giant or the next big thing that is now just a start-up, you know that the talent you attract and retain will determine your future trajectory. Make the most of what you have to work with and wow that talent. Make your company so enticing the brightest Millennials will be chasing after you.

Erin Moran is a current master student in Northwestern University, studying marketing and communications. Erin has over a decade of experience in management consulting and strategic marketing planning. She is dedicated in delivering actionable strategies and in-depth insights through data-driven methods. Feel free to comment and re-post. Follow Erin on twitter and LinkedIn