Beauty Industry Executive-3 Ways to Keep Up with the New Trend

Today your competitors are exploring how to use the Internet of Things. Think smart and be technologically savvy is quite important for the industry to meet consumers’ needs. As a graduate student at Northwestern University looking out for current development in IMC, I have found 2 useful articles on how beauty companies are creating augmented reality to aggregate more customers.

MakeupGenius Changes Makeup Application Forever is an article published by L’Oreal Paris. The AR-powered beauty app, Make Up Genius, now turns iPhone screen into mirrors to over-lay make-up onto the user’s face, which is a brilliant devise for customers. By giving users the ability to try and test products before they buy, it offers greater value for customers, solving common problems and bringing convenience to them. What’s more, it also gives consumers the opportunity to get expert or professional advice, resulting in a far more personal and customized experience all-round.

By Nikki Gilliland

Another article about virtual Makeover is written by Anu Passary- Best Apps For Virtual Makeover: ModiFace, L’Oreal Makeup Genius, Hair Color Booth And More. It simply introduces the new trend, including not only the different makeups but also hairstyles in beauty industry and recommended some virtual makeover’s best app. 

Based on the 2 articles, my working experience, knowledge I absorbed at Northwestern University and even the passion over beauty and fashion trends, I have developed three action items that you may need to think of immediately:

• Be Customer Centric-The virtual App is successful because it brings convenience to customers, which resonates their request.
• Think Multi-Media- Marketing in a multi-media way means greater impact, greater connectivity, and greater engagement.
• User-friendly Works- If it’s a user-friendly tool, it will automatically aggregate customers to use it, which brings better profit.

When you are developing your marketing strategies, consider IOT and the its meaning behind it.

    

  Melody Chang is a graduate student in the Integrated Marketing Communications program at Northwestern University. My past working experience includes digital marketing, event planer, and customer relationship management. You can contact me on LinkedIn and Twitter

CEO's: How To Share A Piece Of Cake In The Wearable Market

With no doubt, the next big bloom in the technology market is wearable product and as a CEO you need a plan to prosper from this trend. Even though wearable are not new to the market anymore, but it is still at adapting stage with so much potentials. Company needs to react fast to share a piece of cake in this relatively undeveloped market before there are too many players with too many diversified products.

Photo Credit to IanAllen Photo

Article 5 Reasons Wearables Ready Mass Market Adoption talked about wearable products are still at the adoption phase in the market, however there are signs start to show that wearable products develops fast. There are 5 signs that wearable market is ready for the mass-market adoption. Celebrities give wearables big expose to the public and it’s an indicator for people to show that they care about health and wellness. Fashion and luxury brands start to work with wearable products and wearable. Customers are also have high expectation on innovated wearable products, which lead the fast revolution on wearable products among different competitors. Companies start to develop their own wearable platforms to engage with customers. Consumers look forward the wearable products more than ever, that’s why company should starts to innovate and develop wearable before competitors saturate the market. Author: Alexander Sommer, WT VOX

Article Wearable Technology Market Forecast 2015-2020 talked about some trends and statistic about the billon dollar wearable market. People think 2015 is the breakthrough year for wearable products to achieve its mass-market acceptance. Apple Watch heated up the wearable market and people expect more than ever on wearable products. Each market that related or involved with wearable industry will deliver different business opportunities and create big bloom. Wearable products provide customers with convenience and many benefits that to keep them stay on the task in their lives. In this way, wearable market is blooming and aiming for bigger profits in the next few years. Author: Clare, Reportlinker

After reviewing these articles, and from my experience at the Northwestern University Integrated Marketing Communication program, I have developed 3 actionable items that you need to consider to help your company stay in track with the fast developing wearable market.

1.    Evaluate Your Company-Analyze your products and business to see how you can fit into the wearable trend and able to share a piece of cake with this fast developing market.

2.    Be Customer Centric-Develop products and services that provide convenience and benefits for customers. You need to understand what do they want to win the battle in this growing market with increasing competition.

3.    Be Innovative-Keep an innovative mind, because people always want more. Wearable market changes fast, in order to stay in a good position, innovation is crucial to the success in wearable market.

These actions will help you to stay toned in the wearable market and provide the fundamental direction when you look into the wearable market.

April Yuan

I am a master candidate at Northwestern University, Integrated Marketing Communication program. I am currently exploring interests and professional knowledge in marketing that related to digital and technology market. Feel free to contact me through twitter and LinkedIn. You can find me @AprilYuan1 on Twitter.