Showing posts with label community. Show all posts
Showing posts with label community. Show all posts

Tuesday, May 8, 2018

Theatre Managers: 3 Ways to Improve Equity, Diversity, and Inclusion in Your Workplace


Equity, Diversity, and Inclusion (EDI) is a buzzword surrounded by countless discourse in the theatre community. Frankly, theatres today are still dominated by straight, white men, and have very little space for intersectional identities. We have been talking about diversifying our casts, crews, and production team members since … well, forever, but we evidently have a lot more work to do. It is a huge task, and on an individual level, it seems too lofty and big an issue to tackle personally. Where to start?

As a student specializing in communications and theatre management, I have compiled two articles here that summarize the shortcomings in American theatre community’s diversity, as well as offer tips:  


“The Empty Space: A Look at How Theaters Have FilledGaps in Equity, Diversity, and Inclusion” at the NonProfit Quarterly by Al Heartley and Jocelyn Prince, is a statistics-packed spotlight on American non-profit theatres’ structural racism and sexism. The article starts with highlighting that in our increasingly multicultural society, non-profit theatre continues to cater to white, cisgender, heterosexual people. While theatre is often seen as a “shining liberal beacon”, audiences at theatres are aging and very few young people attend. It also showcases industry leaders who do it right: Oregon Shakespeare Festival with its holistic approach and all-staff training; TCG with its SPARK leadership program and continued effort in spearheading EDI in theatre; Dallas Theatre Center with its diverse programming and specific goals, among other groups. Heartley and Prince urge all theatre makers to take actions now and not be afraid to make big changes, as “the very power and impact of theater in American society are at stake.


A group of ten individuals with diverse backgrounds who represent TCG's SPARK leadership program
The inaugural class of TCG’s SPARK leadership program that examines leadership, vision, diversity, inclusion, and equity in theatre. Image source: HowlRound

 
“You want a diverse theatre? Prove it.” from HowlRoundThis is an article advising theatre groups on how to improve their organization’s EDI, written by KarenaFiorenza Ingersoll and Deena Selenow. Taking a theatre hiring manager’s perspective, they write about different companies’ approaches to better practice in EDI as well as actionable items in the areas of recruitment, retainment, and casting. They suggest theatre groups to reach beyond their comfort zones when recruiting, learn from cultural differences across different communities, recruit leaders and managers with diverse backgrounds. Furthermore, they emphasize the importance of color-conscious, rather than color-blind, recruitment and casting practices.

Based on these two articles, here are three action items that we, as individuals, can practice: 
  • Think Specific – Be specific about what kind of diversity the theatre is tackling, blanket terms give impressions of hypocrisy and laziness. 
  • Welcome corrections – Everyone has room for growth and learning, don’t feel embarrassed or offended if a person corrects your wording or action; they are also imperfect.
  • Keep pushing – Identities are not just labels, and diversity is not just boxes ticked off on a form; we must continue to push ourselves and strive to truly create a community that welcomes all people regardless of their race, ethnicity, ability, gender, sexuality, class, and citizenship.


It is my hope that these articles and suggestions will encourage more people to prioritize diversity in their team building, so that theatre can be a community for all people.  




Faye Oyang is a graduating senior at Northwestern University in the School of Communication. She has been actively involved in theatre on campus as a stage manager and a producer, and has served leadership roles in student theatre companies that focus on sociopolitical issues and activism.
She can be reached at oyangfaye@gmail.com as well as her LinkedIn.
When she isn’t rambling about run sheets and activist theatre, Faye also specializes in Communications Studies and Japanese. 

Sunday, April 30, 2017

Homebuilders Take a Cue from Retail: 3 Ways to Reach the Millennial Market

Millennials are the largest group entering homeownership in the US today. Savvy homebuilders and developers know these buyers have different needs and wants than the generations before them. Many saw their parents lose in the housing recession, and are not willing to settle and cram themselves into a home or community that doesn’t support the way they want to live. To succeed in this environment homebuilders and developers need to think differently about how to reach them.


As the CMO of the largest community developer in the nation, I track consumer sentiment about home buying carefully, and have found two articles that you will find interesting as you think about how to reach and what to build for Millennials.


Brian Croce, an Editor at Hanley Wood Residential’s BUILDER Magazine – the seminal industry publication – outlines the challenges in BUILDER Online that this customer group faces, from high student loan debt, to lack of available homes that meet their preferences and needs, while making the case for the growing optimism of Millennial homebuyers. Citing a recent Zillow survey, 65% of 18-34 year olds say owning a home is necessary to live a good life, and 73% say it provides more personal freedom. This, despite shifts from homeownership being a badge of honor for earlier generations, to something Millennials can take or leave in the sharing economy.



Natural, creative playgrounds create memory points and connect with Millennial parents 

In this article, in BisNowa publication focusing on trends and innovations in the real estate sector,  Patricia Kirk outlines how Millennial influence has transformed the retail industry.  Retailers who have remained “relevant” today know speed, convenience and custom individualism is essential to these buyers. These same trends are critical for homebuilders wanting to make sure the homes they are building will serve the evolving lifestyle needs of Millennial buyers. The question some builders may have is how? 

After reading these two articles, I’ve developed 3 action items that will help builders and developers hoping to appeal to the pent-up optimism of the Millennial homebuyer, with a retail frame of mind:

  • Focus on personalization: give Millennials innovative home and community designs that reflect how they live, no cookie-cutter designs
  • Think experience first: to Millennials, experiences matter more than stuff – give this “YOLO” generation ways to experience life the way they want 
  • Make community matter: localize, regionalize and create an authentic community for this craft-brew, maker-loving generation


Builders and developers who take time to think personal, experiential and community will win with Millennials as they re-shape how society lives, and

By Teri Slavik-Tsuyuki - I was CMO for Newland Communities for 10+ years and now share my perspective and insights through my customer experience and brand strategy consulting business tst ink. Follow me on Twitter