Showing posts with label the atlantic. Show all posts
Showing posts with label the atlantic. Show all posts

Sunday, October 30, 2016

Student Affairs Administrators: 3 Ways to Combat Food Insecurity on Your Campus

As a college or university student affairs administrator, food insecuritymeaning a lack of access to enough food for an active, healthy liferepresents one of the greatest challenges your students will face on their path to academic success and personal growth.

As a graduate student in higher education at Northwestern University, I have begun research into the student hunger crisis across the nation. I have identified two articles that you should read to build awareness of this issue and ultimately prepare a response on your own campus. 

In "The Hidden Hunger on College Campuses," Laura McKenna of The Atlantic explains how demographic shifts within higher education are linked to the growing prevalence of food insecurity. More college students are now older, lower-income, raising a family, and attending school while working another job. It is little surprise that these students are facing food shortages as they struggle to make ends meet and pay for the rising price of college. McKenna also presents the results of a path-breaking study conducted by Temple University Professor Sara Goldrick-Rab, which found that more than half of all community-college students struggle with food insecurity.

A look inside the new food pantry at George Washington University. Photo Credit: William Atkins/Courtesy of GWU

Dr. David Steele-Figueredo, President of Woodbury University, offers more sobering statistics about the college hunger epidemic in his article, "Is College Student Food Insecurity Real?" He notes that 4 in 10 University of California students lack a consistent source of high-quality, nutritious food—so even one of the most renowned university systems in the world is not immune to this problem.

Yet there are some promising interventions that can help students receive the food they need to thrive at college. Steele-Figueredo highlights a national student-run organization that began at UCLA called Swipe Out Hunger, which takes the money from students' unused meal plans and converts it into food pantry items and meal vouchers for their food-insecure peers.

After reviewing these two powerful articles and conducting additional research, I have identified three action items to consider as you develop a strategy to support hungry students at your institution:

  • Recognize Tell-tale Signs: Students who exhibit learning difficulties, or skip class to work another job, may struggle to receive adequate nutrition and need additional support from the institution (e.g., financial, medical, counseling resources).
  • Eliminate Red Tape: Work with financial aid professionals at your institution to help food-insecure students apply for assistance from the federal government's Supplemental Nutrition Assistance Program. You should also connect these students with local non-profits or government agencies that provide social services, such as affordable housing options or transportation subsidies.

Simply acknowledging that college student hunger most likely affects some of the students you encounter every day won't alleviate the problem. By taking proactive steps to form a network of support with campus partners, external organizations, and concerned students, you can ensure that your institution meets the needs of its most vulnerable population.


About the Author

I am an aspiring student affairs administrator pursuing the M.S. in Higher Education Administration & Policy degree program at Northwestern University. My professional interests are wide-ranging and include: career and academic advising; co-curricular student life and experiential learning; university-community partnerships; civic engagement initiatives; and assessment of student learning outcomes. You can connect with me on Twitter @jeffrey_scholl or through LinkedIn.

Wednesday, May 6, 2015

Music Marketers: Three Steps to Start Using Big Data


The music discovery tool Shazam, just by itself, registers 20 million song searches per day by fans needing to know what they're hearing in real-time. That’s not just a lot of data to dig through; that’s BIG data. The insights from consumer interaction with tech like Shazam are powerful, and as a grad student in Integrated Marketing Communications (IMC) at Northwestern University, I’m offering three suggestions on how to start using big data now in order to gain key consumer insights in music marketing.

In his article, “The Shazam Effect” written for The Atlantic, Derek Thompson discusses how data provided by technologies including Shazam, Spotify and Pandora provide music marketers with critical information. Songs destined to become hits and the actual sounds that listeners gravitate towards can be picked out of data trails on listener engagement. There’s certainly evidence suggesting that today’s popular music is more repetitive due to this sort of new understanding, but the flipside is that music fans are being super-served. Not to mention, the ability to decipher musical similarities across genres has lead to some big success including genre-bending grooves and mashups founded in research and analytics. Derek points to Ariana Grande’s hit “Problem,” featuring Iggy Azalea, with its combination of jazzy sax, pop and hip hop as an example of cross-genre popularity.

Big Data gained from apps like Shazam, which allows fans to identify songs in real-time, provide key insights to music marketers that can be used to spot breakout hits and other emerging trends.

Adam Sherwin, writing for The Independent in his article “The Media Column: The Music Business Is Starting to Think the next Big Thing Is Just a Computer Algorithm Away,” agrees with many of these points. “The tool that is increasingly being used to define a hit or a miss is ‘big data,’” Adam writes. Big data can help marketers look for music that will successfully satisfy the parameters outlined by the data insights, and analyzing big data can reveal trends even before they reach public consciousness.

After reviewing the articles above, and through my studies in the IMC program at Northwestern's Medill School of Journalism, Media, and Integrated Marketing Communications, here are three recommendations to start using big data:
  • No Intimidation Necessary – Start with easy-to-decipher stats such as YouTube views and Facebook "Likes" to discover what fans are engaging with most and then use these insights to guide decisions.
  • A+ Profiles – Keep all online profiles up to date in order to ensure that the numbers you're analyzing and the insights you glean are actually attributed to current campaigns.
  • Stay Human – Throw in new types of content and change up your approach once in a while to see how fans respond, and then analyze this data to see if it worked.
Big data offers a way for music marketers to analyze what’s working with fans and what is not, and it can be easy to start utilizing these insights. Just remember to start simple by looking at easily measured stats, rigorously maintain an artist’s online presence to help keep data clean, and stay human by trying new things.


Jaime Marconette is a Graduate Student of Integrated Marketing Communications (IMC) at Medill, Northwestern University. He is a member of the digital marketing team at Sony Music Nashville and loves looking at the intersection of analytics and consumer insights.
Follow Jaime on Twitter: @JaimeMarconette, or connect through LinkedIn: http://bit.ly/JMlinkedinIMC