As a non- profit event manager, getting donations from the younger demographic is quite a challenge. As a graduate student in the Northwestern medill IMC program, I have followed how non-for profits and have learned successful stargeies for engaging donors through social media.
|Photo credit to miles4kids.org|
Gameification is a great way to engage your audience and keep them coming back since they will be actively involved. This group in Washington was able to raise over $2 million in one day using gameification fundraising. Your social media strategy might include people getting a discount to your fundraising event if they like your Facebook page or maybe they could check in on FourSquare to advertise your event. You can update your Twitter account with the latest statistics and personal stories to really drive your point home. Be specific to really build that connection. Social media is all about connecting people with other people so be sure to use it to tell how your cause impacts individual people. This will create that bonds make people be advocates for your organization to spread your message and reach new donors.