at Northwestern University, I have compiled a couple of articles that illustrate, in a broad sense, where digital trends are heading, and more specifically, how these apply to sports operators.
In a recent DigiDay article online, entitled 2018 Content Trends You Need to Know Right Now, Creative Executive Molly St. Louis speaks to how the digital content world is changing, and thus, how to best evolve with it. The biggest, arguably most important point, St. Louis makes in the whole article is about just how dynamic this field is. Long story short, this online, content-oriented world is constantly changing and evolving, and so the most important thing to do - staying up to date - may sound simple, but is most definitely easier said than done. With that being said, there are trends she points to in terms of what is on the immediate horizon like the rise of "mobile" and "voice" activated AI; all things to consider when moving forward in the digital content space.
Tailor your user experiences for mobile devices – reach your audience where they are.
Reach isn’t always the most important metric – make sure your consumers are actually, actively
“Don’t try to be everything for everyone”
Make sure you know where to start and who your targets are before blindly going after every consumer.