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Great articles for marketers in the E-sports
industry!
Article
1 : Game on: seven insights on
formulating an esports marketing strategy https://www.eventmarketer.com/article/insights-formulating-esports-marketing-strategy/
Posted on May 13, 2019 by Kaylee Hultgren
Article
2: 11 Esports Marketing Strategies
That Will Get You In The Game
Posted on September 5, 2019 by Karen Garces
Recommendations:
1. ACTIVATE LOCALLY - Focus on a local market firstly, then move into larger national and
global campaigns.
2. STUDY THE FANS - Know your fans community is
extremely important to esports。
3. THINK DIGITAL FIRST - Engage with audience digitally all the time.
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