Business Owners: 3 Ways to Optimize Your SEO and Improve Business Operations

In an increasingly digital world, SEO performance has become more and more essential to promoting businesses. There is a great deal of competition from other businesses, so having strong search engine optimization is a vital way to promote your website. Furthermore, having top keyword performance gets your site to be more visible, increasing a user’s trust in your content. The following two articles provide methods to develop your website's SEO. 

Robert Clough’s article, “SEO Hacks for Beginners: Quick Tips to Get Started Today”, published on Search Engine Guide gives a quick breakdown of strategies to improve your website’s keyword performance in order to rank higher in search engines. His tips are simple but are key to ensuring that your website is getting the visibility you desire. For example, he emphasizes the importance of having an SEO friendly URL and utilization of keywords. He also links additional helpful resources so you can continue improving your site. They are optimized for beginners and will be useful to start implementing Clough’s tips.

SEO Breakdown

Steven van Vessum, Vojtěch Zach & Lorena Torsani’s article “UX and SEO: A New Perspective on Winning at SEO”, published on ContentKing gives another perspective on how to increase your visibility. They focus more on the importance of user experience. In particular, it is essential to understanding the intent of potential readers. The article provides various ways to appeal to readers who have different intentions in coming to your site. For instance, if your reader is looking for information, they want the content presented as simply and easily as possible. This is a great way to think more critically about the purpose of your business site and the types of readers who you want to attract to your content.

Based on my reviews of these articles, I've formulated three recommendations for business owners who are interested in increasing the exposure of their site. SEO is an essential aspect of growing a business and its importance can't be understated.

Recommendations:

• Improve SEO Performance: Make your website visually appealing and easy to use for your readers.

• Optimize Relevant Content: Optimize your content to make sure your information easily accessible and understandable.

• Keywords Win Clicks: Increase your views by leveraging keywords to attract more people to your site.

SEO is an essential aspect of growing your business through increased visibility. Consider strengthening your SEO performance with these recommendations. These will help you to grow your follower base and become more and trusted in the eyes of your business’ followers. Improve your SEO today to ensure your business will continue to flourish.

About the Author:

My name is Allison and I am a student at Northwestern University studying Learning and Organizational Change and Integrated Marketing and Communications. I am interested in digital marketing and consumer insights. Feel free to connect with me on LinkedIn and Twitter.