Makeup Artists: 3 changes that will drive significant traffic to your YouTube Channel

Among all the influencers that are trending on social platform, a group of them has been getting most attention since the beginning. They are the makeup artists that share their routines or favorite products to the public. Since there are no professional classes for applying makeup, a lot of people rely on these videos to learn more about beauty and makeup and I'm of them. I found these two videos that are very helpful and, as a a graduate student studying Integrated Marketing Communications in Medill, Northwestern University, I would also like to share my take on them.

Wesley Benjamin Carter often shared amazing makeup style on his YouTube Channel. He is genuinely an artist. In this video, Natural Male Makeup Tutorial, he shared a more natural and everyday style. He talked a multiple of his favorite products and his routine in applying them. The products he talked about are all quite affordable and I believe it's very useful for any guy trying to learn how to apply an everyday style make up.

Image Source:  https://www.cakapcakap.com/mengulik-tentang-serba-serbi-influencer/

The second video is by EMAN. In this video, The Best Makeup for Work / School/ Everyday, she introduced her make up routine that is suitable for work or school. She focused on the needs of this group of people, that is they need their makeup to stay on for an entire day. As this video was published in the beginning of fall, she also introduced colors that are suitable for fall weather and outfits. 

I learned a lot just from watching these to video. But as an audience and a student in marketing, I believe there are improvements that can be made which will further increase the traffic to their channels.

• What is it?: List the product's name in the video instead only in the intro area will make video easier to follow.
• What about me?: Everyone has different skin situations, so keep in mind to make differentiate tips for different group of audiences. 
• Hong long will it take?: The audience would be interested to know how long the routine will actually take (minus the introduction process), so maybe include the time consumed somewhere. 

Makeup tutorial video is a highly competitive market. Thus, if you are looking to become a makeup artist YouTuber, make sure you keep these three points in mind.

Richard is currently studying in the Integrated Marketing Communications program at Medill, Northwestern University. He has great passion in branding and hope to make a career in marketing or advertising industry. Outside of school, Richard has great interest in photography. He believes taking photos is a way of sharing how he sees the world. He is also very fond of the fashion industry. He always stay on trend by following the latest styles and newly released collections. Learn more about him on his LinkedIn and Instagram.

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