Thursday, November 3, 2011

Rihanna: Pop Star or Social Marketing Genius?

In the quick-paced, changing society that we live in, consumers get bored if they see the same old concept for an extended period of time. For this reason, it has become imperative for celebrities to re-brand themselves often. Among Rihanna's many talents, re-branding may be at the top of the list.
Although sexiness has always been a part of Rihanna’s image, she first came onto the music scene with her song “Pon de Replay” as a young, innocent, seemingly normal girl wearing pigtails and singing about dancing to a good song by the D.J. Her image was a safe one, carefully managed by her producers. After the incident with Chris Brown, Rihanna strategically took time away, and came back in an interview with Diane Sawyer, where she had a clear message and appeared to be a recovered woman in control. Since her comeback, Rihanna and her team have carefully crafted an image of an ultra-sexual, emotional, edgy, free-spirited woman who sings from the heart about broken love and sexual fantasies. Her believable image transformation is a result of purposeful social marketing and consistency across platforms.
Rihanna began the transformation with the album Good Girls Gone Bad. In the music video for Rehab, she is seen as a short-haired, in-control woman who is distraught over failed love but ready to recover. Rihanna took it a step further when she portrayed an ultra-sexual image in the “S and M” music video. In the video, she is seen with bright red hair, doing everything from humping a doll to being hogtied to duck taping other women and then kissing them. 
Rihanna portrays the same image through Twitter and Facebook. In the last days alone, Rihanna’s tweets included, “You da one that I dream about all day...u da one that I think about always...my love is your love, your love is MINE!!!” and “Its not even my Birthday...but he wanna lick the icing off!!!” Again, emotional and sexual yet thoughtful. On these outlets she can interact with and relate to her friends directly. On Twitter she talks directly to them, and on Facebook she has uploaded pictures of herself with hundreds of fans. On Facebook her status updates contain references to her most recent songs and music videos, asking consumers their opinions but also pushing her product. Additionally, on these social media outlets she pushes the companies/organizations that she is sponsored by, such as Armani, the country of Barbados, and Vita Coco Coconut Water. 
Rihanna has also appeared in numerous magazines. Most recently, she did a nearly nude photo shoot in Esquire magazine. Her team makes sure to push such photo shoots and articles on Facebook and Twitter, where fans can look at the pictures without necessarily having access to the magazine. 
In her public appearances Rihanna portrays a care-free, confident woman. This aligns well with her music videos, Facebook, and Twitter. Her marketing team has successfully linked all platforms so as to give her fans a complete 360 degree experience. If she continues to use such platforms in the same way, Rihanna will likely succeed in re-inventing her brand image in the years to come.
You can check out Rihanna's facebook page at https://www.facebook.com/rihanna. Check out her twitter page at http://twitter.com/#!/rihanna. Watch her music videos on her YouTube channel, http://www.youtube.com/user/RihannaVEVO


Josh Graves
Undergraduate IMC
Follow me on Twitter at joshgraves4

37 comments:

  1. There's nothing sexy about trying too hard.

    ReplyDelete
  2. http://teasastipss.blogspot.com/2013/04/history-of-social-media-marketing.html

    ReplyDelete
  3. Thanks to share these details it’s truly nice. seo services pa

    ReplyDelete
  4. social marketing definitely change the society and create a chances of show some exceptional talent of peoples. Telos Digital

    ReplyDelete
  5. Wonderful, just what a blog it is! This blog has provided the helpful data to us continue the good work.SistaSearch.com

    ReplyDelete
  6. Hey nice post man! Thanks for incredible info.http://jumpstartseo.co.nz

    ReplyDelete
  7. Hello guys! You have made superb efforts to make this post. This is great thanks
    payday loans

    ReplyDelete
  8. I have got this wonderful site, now I will share this to my friends and colleagues as well because they are also fond of learning this type of things. car insurence

    ReplyDelete
  9. You create sense out of the foremost complex topics.whole life insurance

    ReplyDelete
  10. I certainly appreciate your stuff provided in the blogs.seoforlawyers.net

    ReplyDelete
  11. These are the great blogs; I assure you that I really enjoyed a lot in reading.http://www.incredibledreammachinesreview.com/

    ReplyDelete
  12. Your blogs are easily accessible and quite enlightening so keep doing the amazing work guys.landscapers Coon Rapids

    ReplyDelete
  13. Your articles are very well written and unique. SEO Express

    ReplyDelete
  14. This written piece gives fastidious understanding yet.what is convertible term life insurance

    ReplyDelete
  15. Superb posts with lots of information!!! This is really the most miraculous blog site dude….MacFarlane Curry

    ReplyDelete
  16. Hi Dear, have you been certainly visiting this site daily, if that's the case you then will certainly get good knowledge.melbourne seo

    ReplyDelete
  17. You fully match our expectation and the selection of our data. Entrepreneur Mark Curry

    ReplyDelete
  18. Hey enormous stuff or pleasant information you are offering here. http://thepushbuttoninfluence.com

    ReplyDelete
  19. Your composing is purely awe-inspiring that I desired to read such high quality material...


    http://100kfactoryreviewed.com/

    ReplyDelete
  20. You fully match our expectation and the selection of our data.


    face value of whole life insurance

    ReplyDelete
  21. It feels awe-inspiring to read such informative and distinctive articles on your websites. web development solution providers

    ReplyDelete
  22. She is the perfect example that if you have a quality product, marketing does it self!
    Otherwise people buy instagram followers

    ReplyDelete
  23. Nice blog, thank you for sharing such great information.

    Social media marketing services in Dubai

    ReplyDelete
  24. Visual commerce is a revolution in the way that eCommerce websites display and sell products online.

    ReplyDelete
  25. Some promotion approaches may need a payment while posting is free. Free Facebook advertising is executed through a personal page profile with the posting of product or service information.

    Facebook ads Australia

    ReplyDelete
  26. excellent information please keep sharing such useful information.
    packing and unpacking

    ReplyDelete
  27. Great post. I would like more information about this, because it is very nice. Read More

    ReplyDelete
  28. INSTEAD OF BITCOIN INVESTMENT SCAM WHY DON'T YOU CONTACT MR OSCAR FOR A REAL BLANK ATM CARD
    oscarwhitehackersworld@gmail.com or whats-app +1(513)-299-8247.


    My name is Morgan Williams am from Alabama United State,this is so real and wonderful, at first i thought is a scam , because have been scam by several people claiming they can help me invest my money in bitcoin trading , that is how i lost my $25,000 last week on investment , but with the help of Mr Oscar White Blank ATM Card oscarwhitehackersworld@gmail.com , i was able to withdraw $50,000 from ATM machine without trace more than the money i lost last week , indeed Mr Oscar your Blank ATM card is real and genuine , i will keep telling people about you as i promise to do , if you are in any financial problem to pay up bills and start up a new life , kindly contact Mr Oscar white on how you can obtain his Blank ATM card , he does not charge big , trust him and contact him today through email oscarwhitehackersworld@gmail.com or whats-app +1(513)-299-8247.

    ReplyDelete
  29. This paragraph gives clear idea for the new viewers of blogging,Thanks you .Best SEO Services Company

    ReplyDelete
  30. OMG this is awesome, very interesting article. I can imagine the energy and time you have invested on this powerful combination of words. Many articles I come across these days do not really dive this deep to make it clear to audience as you did. But believe me the way you interact is literally 100% perfect. I will instantly grab your rss feed to stay informed of any updates you make on your blog, as well take the advantage to tell the world of the
    Newly Created Undetected UK and US Fake Passport which many people are ignorant of right now. This will help people to know the differences between the real US and UK passport from the Newly undetected fake US and UK passport. Not over demanding, I will also take the advantage to ask for your permission to join our 179.3k members TELEGRAM GROUP
    to share with us your ideas or any latest update on your blog.
    Thanks I am Scott from Globex, we are expecting you on our platform.

    ReplyDelete
  31. Restoring Lost Cryptocurrency/Recovery Masters

    My company lost $943,000 Usd worth of Btc After my financial accountant transferred the funds to an unknown account mistakenly. After Trying different multiple times on reaching the banks there was no hope of recovering back the funds.After also endless attempts on different recovery firms Even ended up losing $135,000 more.Luckily I came across an article from AAAR morning gossip news on how a Family recovered their lost assets through a recovery agent firm, Recovery Masters a private licensed investigators from phoenix USA I contacted them through their email and they were able to recover $765,100 of my funds this really brought relief and peace as this was my companies project funds.I would recommend them for any hacking services.
    contact; Email:
    (Recoverymasters@email.cz)

    ReplyDelete
  32. Hello everyone i'm Cliff by name I never imagined it would have been possible to recover my bitcoins.. RECOVER YOUR STOLEN BITCOIN OR MONEY LOST TO SCAMMERS WITH A LEGIT RECOVERY EXPERT: Have you ever been a victim of online scam? or have you lost your money to fake hackers online? I implore you to contact this trustworthy hacker and recovery expert by name smartlucasrecovery@gmail.com. I was a victim of fake people posing as binary options and bitcoin investors, I lost a sum of $4,000 and 2BTC from my bitcoin wallet to these fake brokers.It took a while before I realized they were scams and this really hurt me. Then an in-law of mine heard about it and recommended me to a specialist with the address smartlucasrecovery@gmail.com ... or what'sapp ((+4915214137658)),. He helped me recover my lost bitcoin in less than 48hrs and the scammers were caught and made to pay for what they did to me. If you have lost any amount to online scammers and you’re seeking to recover loss from wallet hackers, fake hackers, online dating scams, btc wallet hack, recovery of lost funds from fake binary investors or any online scam. Reach out to smartlucasrecovery@gmail.com or what'sapp ((+4915214137658)), with the best service to help you, and you will be so glad you did so, best believe recovery expert referral

    ReplyDelete
  33. I highly recommend the service of FUNDS RECOVERY CHAMBERS Solution for a fantastic job at recovering my life savings which I naively put in a fake crypto investment scheme. I had a stressful situation going on and they were so patient with me and did help me through this. The staff members are very legit and good in explaintion email them on fundsrecoverychambers at gmail dot com , not just classifying the problem and charging not without good response. I must commend them for recovering my money from the people who stole from me. If you are ever in need of such service, you can contact them via: (fundsrecoverychambers@gmail.com) “Thank you for your hard work, I really appreciate that you have been able to get my funds recovered, Their transparency and commitment to my recovery were admirable throughout the entire process even with the cost being fair. I am sending this testimony to affirm the legitimacy.
    Email: fundsrecoverychambers at gmail dot com

    ReplyDelete
  34. Unveiling the marketing brilliance behind Rihanna! 🌟 Proven Roi's CRM strategies elevate stars to social marketing geniuses. Learn how to amplify your brand like Rihanna at https://www.provenroi.com.

    ReplyDelete
  35. HOW I WAS ABLE TO RECOVER MY STOLEN CRYPTO ASSETS- CRYPTO RECOVERY WIZARD
    Losing one's Crypto currency can be a devastating thing to experience, the fact that it is almost impossible to recover a Stolen or lost Crypto coin hurts more than anything. When a person gets scammed of their money while investing in a crypto currency platform the only thing they can think of is how to report the company and get back their money. Most victims of the scam contact their wallet account provider, their bank or the law enforcement, a few end up hiring a lawyer to sue the company but after all these stress they still cant get their money back. Please everyone should be careful where they invest their money. Cryptocurrency has made many rich and at the same time made so many broke and desperate. Few weeks ago I was referred to the Crypto Recovery Wizard, and I was able to get back all my USDT coins that were Stolen through their services. If you want to recover your cryptocurrency that was stolen or lost I recommend that Crypto Recovery Wizard are reliable and trustworthy. You can contact them via Email: cryptorecoverywizard@gmail.com. They are one of the best Recovery companies in the world.

    ReplyDelete
  36. In the bustling digital age, Indian content creators are finding innovative methods to propel their YouTube channels forward, and purchasing subscribers in rupees has emerged as a popular strategy. This approach offers an immediate enhancement of the channel's social proof, projecting the image of a rapidly growing community that's both active and engaging. When creators invest in their subscriber count, they're not merely buying numbers; they're creating a magnetic presence that organically draws in new viewers. The tailored packages available serve the needs of both novice and veteran YouTubers, respecting different budget constraints. The strategic infusion of subscribers can effectively buoy a channel's algorithmic ranking, improving visibility and fostering a wider reach. This legitimate tactic is an invaluable asset for YouTubers aiming to scale their growth, capitalize on social proof, and fortify their channel's standing in the digital realm.
    https://www.buyyoutubesubscribers.in/

    ReplyDelete