As a marketer, it is important to have strategies that will scale your business with minimal investment. As a graduate student in Medill’s Integrated Marketing Communications program, I have had the opportunity to see many open API platforms, and I am going to share with you thoughts from two leaders in the industry as to why an open API is essential for scaling your business through innovation.
- Identify your business assets- information, products or services- that are of value to others
- Start out small- let your API evolve on its own
- Do not focus on monetization- that will come with time