|"Big Data: Cutting through the Noise"|
It’s time to take control of Big Data and make it work in your favor. That doesn’t mean drawing faulty conclusions to support a hypothesis, though. Stick to your clearly defined business objectives that support your strategy. Big Data is only going to grow so feel empowered by the opportunity to discover valuable information from it. The old adage of “knowledge is power” has never been more true than it is today.