Gamification can influence users actions. By building a Gamification content, players have more incentives to visit the page more often and marketer can interact with players instantly to establish stronger and two way relationships. While engagement is one of the most influential metrics because if it is higher, generally the other metrics will be as well. Gamification is definitely your new content strategy to successfully achieve high engagement when effectively designed.
by Tracy Huang (@meowcatyu)
Graduate Student at Northwestern Medill IMC