Ecommerce Sellers: 3 recommendations on preparing for the holiday season

As an ecommerce seller, you probably already know that the holiday season is a great time to attract buyers and boost sales. The holiday season is approaching and more and more people are shopping online, so it is crucial for ecommerce sellers to get ready for it.  As an IMC student who is interested in ecommerce, I find these two articles below that provide useful tips for sellers to prepare for the holiday season and stand out in the competition.

The 2019 Ecommerce Holiday Readiness Checklist: Technical and Marketing Preparedness — from Local to Global

Author: Rally Stanoeva 

Publication

The first article is written by Rally Stanoeva on the subject of getting ecommerce ready for the holiday season. In the article, the author creates a detailed checklist for the sellers to make sure that they can fully leverage the end-of-the-year shopping season. The article includes topics on mobile commerce optimization, SEO seasonal updates, campaigns and promotions, packaging guidelines, customers’ shopping experiences, the global marketplace, and new technical preparations. As shoppers are getting ready to shop for holidays with excitement, it is important for ecommerce sellers to get well-prepared to attract more eyes to generate more profit.

source: https://is.gd/HolidayShopping

5 Tips To Increase E-Commerce Sales During The Holiday Season

Author: Austen DiPalma 

Publication

The second article is written by Austen DiPalma on the subject of tips to increase online sales during the holiday season. According to the article, end-of-year holidays drive more sales than non-holiday months. Moreover, shoppers also use ecommerce as a search portal for their gift ideas. To increase sales, is suggested that sellers use advocacy marketing by inviting loyal customers to share your content out. You should also make sure that your site is “holiday-ready” just to provide a smooth shopping experience for customers. You may also want to get your site “mobile-ready” for those who shop on their phones. Lastly, holiday-themed content is a good way to attract shoppers’ attention, and personalization message is a great tool to lead shoppers to make purchase.

Recommendations

1.     Use push notification

-       In your apps, use one-time messages for special offers and use automated notification based on user activities

2.     Get personal

-       Send personal recommendations and coupons to existing shoppers in the apps or over emails and offer personalization on your products' listings to build customer intimacy.

3.     Leverage social media

-       Make social media posts about deals and products and create social campaigns before the holiday season starts. 

Now the Christmas season is considered synonymous with the shopping season. Ecommerce sellers have to get ready for it ASAP and react fast to boost end-of-the-year sales.

About the Author:

Nancy Zheng is from the Northwestern IMC program and will graduate this December. She is interested in social media, ecommerce, and the indie music industry. Here is her LinkedIn. You can also follow her on Twitter and Instagram