In an increasingly digital world, SEO performance has become
more and more essential to promoting businesses. There is a great deal of
competition from other businesses, so having strong search engine optimization
is a vital way to promote your website. Furthermore, having top keyword
performance gets your site to be more visible, increasing a user’s trust in
your content. The following two articles provide methods to develop your
website's SEO.
Robert Clough’s article, “SEO
Hacks for Beginners: Quick Tips to Get Started Today”, published on Search Engine Guide gives a quick
breakdown of strategies to improve your website’s keyword performance in order
to rank higher in search engines. His tips are simple but are key to ensuring
that your website is getting the visibility you desire. For example, he
emphasizes the importance of having an SEO friendly URL and utilization of
keywords. He also links additional helpful resources so you can continue
improving your site. They are optimized for beginners and will be useful to
start implementing Clough’s tips.
Steven van Vessum, Vojtěch Zach & Lorena
Torsani’s article “UX and SEO: A
New Perspective on Winning at SEO”, published on ContentKing gives another
perspective on how to increase your visibility. They focus more on the
importance of user experience. In particular, it is essential to understanding
the intent of potential readers. The article provides various ways to appeal to
readers who have different intentions in coming to your site. For instance, if
your reader is looking for information, they want the content presented as
simply and easily as possible. This is a great way to think more critically
about the purpose of your business site and the types of readers who you want
to attract to your content.
Based on my reviews of these articles, I've formulated three recommendations for business owners who are interested in increasing the exposure of their site. SEO is an essential aspect of growing a business and its importance can't be understated.
Recommendations:
- Improve SEO Performance: Make your website visually appealing and easy to use for your readers.
- Optimize Relevant Content: Optimize your content to make sure your information easily accessible and understandable.
- Keywords Win Clicks: Increase your views by leveraging keywords to attract more people to your site.
SEO is an essential aspect of growing your business through
increased visibility. Consider strengthening your SEO performance with these recommendations.
These will help you to grow your follower base and become more and trusted in
the eyes of your business’ followers. Improve your SEO today to ensure your
business will continue to flourish.
About the Author:
My name is Allison and I am a student at Northwestern University
studying Learning and Organizational Change and Integrated Marketing and
Communications. I am interested in digital marketing and consumer insights. Feel free to connect with me
on LinkedIn and Twitter.
