A second article on content strategies is called “So You Think Your Marketing Content Drives Sales?" David Rogelberg from Studio B discussed “brain-friendliness” content as a key driver of audience engagement. The back-end success of this focuses on the fact that most people only spend seconds reading your content. This means that the key to captivating your audience is to make the content and layout in a brain-friendly way. It is important to note that 9 out of 10 readers prefer brain-friendly content because it is more interesting and easier to read. People generally end up spending twice as much time reading it compared to traditional papers.
By implementing these three action items, tech marketers do not only develop the right content for the right audience but be insightful and meaningful enough that the audience will actually be interested. In this case, the tree not only made noise but you now have an attentive audience that wants to see the next tree fall.