Sunday, October 30, 2016

Graphic Designers: 3 Important Logo Design Trends You Need to Know

As a graphic designer you know that a logo is a graphical representation of a company's products and services. This makes it important for you to understand logo design trends when you are faced with a logo design project. As a graphic design consultant, and a graduate student at Northwestern University, I have had experience with logo design and I found two great articles that highlight the logo trends of 2016, thus far.  

In Bill Gardner’s article, 2016 Logo Trends Report Sees Simplicity As King, for Graphic Design USA, he mentions the comeback of KISS. Which is a creative acronym for “Keep It Simple Stupid.” The main point of Gardner's article is, logos are simple. Gardner writes that designers are “rebelling against complexity” and moving towards simple minimalistic shapes for their logo designs.

In the article, A Closer Look at 3 of Today’s Logo Design Trends by Amanda Aszman, for, Amanda shared the same sentiments as Gardner, and mentioned a few other trends. One of them being, logos are becoming geometric. More companies are adopting simple geometric logo designs with the hopes that it will represent the simplicity or uncomplicatedness of their service or product. Circles, in particular have been the most popular geometric shape so far in 2016.

Based on these two articles and my experience as a graphic design consultant, here are my three recommendations to consider when designing your next logo:

1.    Keep it simple: Avoid complex logos, stick with a simple logo. Simple logos
show that what your company has to offer is uncomplicated and simple

2.    Go geometric: When designing your logo, utilize simple geometric shapes.
They provide your logo a clean and minimalistic look that is on trend.

3.    Count on Circles: Circles in 2016 were popular and will remain popular.

Following these three trends will be helpful in designing a logo that will set any brand apart from its competitors.   

Max Do
I am an Information Design Strategy student at Northwestern University, as well as a graphics consultant for the largest healthcare brand in the U.S. I am a versatile designer with experience in print, web and digital design.

You can find me on LinkedIn or Twitter.


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