Source: AOK Marketing
- Don’t Abandon Social - No matter what your brand does, maintaining a social presence within platform/s you feel comfortable with is key for long-term success.
- Be More Entertaining – Your brand’s content should preserve a balance between promotion and engaging followers with fun/interactive materials.
- Think Newsjacking – Producing social content directly related to real-time news can be a great way for your brand to stand out.
Remember CMOs: social media trends will evolve, and new platforms will emerge. But utilizing these three tips will always be helpful to begin your strategy.