Source: Geralt, Pixabay
- Stay in Control - As a representative for your company you have a right to ask and know where your advertisements are appearing and in what form.
- Trust is priceless - When advertisers take the liberty to control our personal assistants, that opens a “frightening door, one that could lean to alarmingly personal forms of marketing”. Remember that these are very real fears of consumers and respect the boundaries.
- Give it time - Being the first-mover is not necessarily the best move, if you are looking to try a new technology or platform. Wait for it to be established and make sure that your key audience is there before making the move.
Mindy Tan is a Master's student in journalism at Northwestern University's Medill School of Journalism, Media, Integrated Marketing, with an interest in digital and social marketing. Connect via LinkedIn and Twitter.