In the article “ Employees First, Customers Second Culture: Why it Really Works in the Market” Vineet Nayar, talks about how employees can be motivated. He talks about the importance of trust, which needs to be built between the employees and the management. I think one of the key ingredients in building trust is giving employees autonomy. Lets take the example of Google, the leader in innovation. Some of its best products like Orkut, Gmail and Google News were a result of the time employees were allowed to spend working on projects that were of interest to them. Autonomy lead them to produce their best work. Realistically speaking all organizations are not at the same life-stage as Google but the key is to make the employees feel like they are in control whether you are a start-up or a Giant like Google. Employees need to work on projects that they are passionate about. This practice would produce the most creative solutions.
From my review of these two articles and other work on employee motivation at Northwestern, there are three main action items you should consider implementing in your company.
- Autonomy - give employees an hour a week to work on a project that interests them.
- Training - have workshops once every month to teach employees a new skill.
- Work place perks - offer employees perks like free laundry service on friday.
Ayesha Aleem is a MS. candidate in Integrated Marketing Communications at Northwestern University with an emphasis on analytics. She has previously worked as a Business and Digital Media Analyst. Follow @ayeshanovski.