I thought it was a great article but wanted to share my take on her points and some thoughts of mine provoked by hers … and ultimately, explain how it might relate to the foodservice industry. So, from this article and my examination of effective social programs, here are my thoughts:
- Keep the brand image consistent so there’s no wasted time in your customer’s mind on whom the message is coming from. It should be fresh, but should also fit within your brand current brand position.
- Know your consumer! This means knowing the topics of conversation, sites they’re visiting and participating in, and ultimately how influential they are to others.
- Change and update your content regularly to avoid it becoming ‘stale’ to your followers. This will encourage more frequent activity and ultimately increase engagement – which can lead to stronger loyalty among your audience.