Socialbakers, a social media company, has developed one measure that takes into account all available social media measures to come up with one deterministic score – engagement rate. Engagement, to them, measures if your social media move did something – someone changed their behavior because of it and others will see the message as a result. In essence how many social ripples took place in response to your post.
|Image courtesy of 5to9Branding.com|
- Calculate, calculate, calculate and find brands that are scoring high in engagement. They could be direct competitors, peer companies or just cool brands or people.
- Track their social media posts and see what posts score high engagement numbers.
- Look at what they are posting about (questions, surveys, photos, funny tidbits), what time of day, what fans are saying and how they are sharing and try it with your brand.