According to the 2011 Nielson Social Media Report, 53% of adults follow a brand on social media. It is apparent that social media is currently impacting your brand whether you want it to or not. Social media is not going away and now is the time to embrace it and get involved in the communities your customers live in. With the help of smart phones and quick access to social platforms, the people advocating your brand are now setting the tone. Read more about the impacts of social influencers.
1. Research to find the right social monitoring tools.