Learning personas that keep an enterprise from being too internally focused and trapped within their comfort zone. Learners need to be sufficiently humble to question their worldview and remain open to new insights every day.
Organizing personas that serve to move the innovation lifecycle forward. Even the best ideas must continuously compete for attention, resources, and time. These champions are skilled at navigating processes, politics, and red tape to bring an innovation to market
Building personas are the connections between the learning and organizing personas; they apply insights from the learning personas and channel the empowerment from the organizing personas to make new things happen. Builders are often highly visible and close to the heart of the innovation action.