The entire alcohol industry is comprised of 3,500 companies and total 120 billion of annual revenue. As generation Y, Millennial, becomes a new alcoholic beverage consumer for this industry, this presents an enormous opportunity for alcohol marketers. Millennial, numbering about 65 million in the US who grew up with the Internet and social media uses social media and Internet as entertainment more than any other group. Furthermore, 15 % of social media users have purchased alcohol beverage as a result of social media, including brand promotion, an advertisement, or a mention form a friend. If you, as alcohol marketer, have never think about leveraging social media to engage consumer or promote your brand, following are some recommendations before you get started.