In my research as a graduate student in integrated marketing communication at Northwestern University, I have found two articles that provide deeper insights into how technology can be used to draw in millennials and enhance the casino customer experience:
- Think Big – Look beyond the casino floor to enhance the customer experience in all areas of casino operations (hotel, spa, restaurants, etc.).
- Think Games – Casino patrons love games! Be sure to give them what they came for at every possible moment.
- Think Mobile – Use apps to give customers experiences both inside and outside the casino.