As a CMO you understand the importance of growing your market share in the Millennial group. As a graduate student in the IMC program at Medill, Northwestern University with a keen interest in Digital Marketing Strategy, I have found two interesting articles discussing what brands can do to connect with these influential consumers.
In What Leading Brands can teach us about marketing to millennial consumers, an insightful article by Chris Ertel published in CMO.com, Chris gives some great examples on how top brands are marketing to millennial consumers. According to Chris, it is very important to understand what motivates millennials. They are motivated by three key values: the need for a feeling of connectedness through personal relationships and community; social proof that they can make the world a better place; and a demand for authenticity, seeing things as they truly are.