Every executive in
television entertainment knows that media consumption patterns are changing in
response to the emergence of new technologies. How industry players will
respond will prove to be incredibly crucial.
Hello, my name is Amon Jones and as an undergraduate at
Northwestern University studying Broadcast Journalism and pursuing a
certificate in Integrated Marketing Communications, I have found two articles
that I think are very useful.
This article offers new
possibilities on how advertisers could change the way they buy air time on
traditional networks. Poggi addresses how to incorporate data into purchasing
decisions, how many ads should be featured during a show, how to produce the
most engaging ads, what role programmatic or automated ads could play and what
the near future will look like during upfront presentations. The piece
concludes by weighing different options between airing less commercials or
choosing to display more native advertising like branded content and
integration into storylines.
HBO
and Discovery Communications plan to develop and distribute original
holographic content across television, mobile, web, social and virtual reality and augmented reality wearable devices. President of HBO
programming, Michael Lombardo said “Otoy has a roadmap for the future of
entertainment and technology. Their creativity and drive perfectly aligns with
HBO’s.” As a part of the deal, Otoy is working with John Stewart on the
development of short form content for HBO digital services as well. The hope
from both networks is to create programming that keeps up with technological
innovation to create a more immersive experience for all audiences.
As
a journalism student who’s worked in sports, entertainment and political
television coverage, next time you start a new creative project I suggest you
incorporate:
· More branded content
· Multi-platform storylines
· Virtual Reality/3D Viewing
All
aspects of TV watching are subject to dramatic change and revolutionary
changes, it’s time to choose: Will you be a pioneer or a late-adapter?
Bio
Amon
Jones, Graduate from the Medill School of Journalism at Northwestern University
in June 2016, pursuing a career in entertainment TV production.
Keywords:
Northwestern, Medill, Journalism, Television, Entertainment, Advertising,
Production, Programming, Ad Age, Variety, Virtual Reality, Holograms,
Technology, General Managers, Presidents, CEO, President of Programming,
Director of Ad Sales
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