After reviewing this article and from my experience in Northwestern Integrate Marketing Communication program, I have developed three action items that you need to consider, they are:
- Take innovative marketing action. To attract people’s attention and go virus, innovation is the first thing to consider.
- Connect with media influencer. Cooperation with influencers can expose the brand to huge amount of followers and drive business results directly.
- Corporate with traditional marketing efforts. Integrate marketing is customer centered and combine the efforts from traditional and digital marketing to influence your target customer in different aspects, and thus drive the best business results.