Thursday, November 19, 2015

Digital Marketers - Social Singing a New Tune

Words and images no longer grab attention like they once predominantly did – the trend is towards video and audio. I am currently a graduate student in Medill's Integrated Marketing Communications program with several years of experience in digital media and marketing consulting. I have also served as a DJ and production director at two radio stations. (This blog post is also cross-posted at my personal blog.)



https://upload.wikimedia.org/wikipedia/commons/3/33/Spotify_logo13.png




Google Buys Songza 



Spotify Acquires the Echo Nest


For the past two years I have been working in Chicago, creating social and web content. To keep up to date with current digital media and marketing trends, I am in the Medill Masters of Science in Integrated Marketing Communications program at Northwestern University. 
  • Benefits of these easy action items:
    • Research social music - This article can be a great start from you, but your own research could prove invaluable!
    • Create accounts - Either individual or corporate, it's hard to know how a service works without becoming a (free) member.
    • Research audience reach - See how partnering or advertising through these services can help you reach your audience.
So remember, research social music, create accounts, and research audience reach - you'll be singing a sweeter tune in no time flat.

For the past two years I have been working in Chicago, creating social and web content. To keep up to date with current digital media and marketing trends, I am in the Medill Masters of Science in Integrated Marketing Communications program at Northwestern University. In this way, I have also learned more about digital and social music. New media specialist / Skier and hiker / Popular culture's cool, too (Also, that's a haiku): @quickstopnirvan 

"Spotify_logo13.png (PNG Image, 650 x 195 pixels)." Wikipedia. N.p., n.d. Web. 19 Nov. 2015. 
     <https://upload.wikimedia.org/wikipedia/commons/3/33/Spotify_logo13.png>. 

Crook, Jordan. "Google Buys Songza | TechCrunch." TechCrunch. N.p., 1 July 2014. Web. 19 Nov. 2015. 

     <http://techcrunch.com/2014/07/01/google-buys-songza>.

Etherington, Darrell. "Spotify Acquires The Echo Nest, Gaining Control Of The Music DNA Company That 
     Powers Its Rivals | TechCrunch." TechCrunch. N.p., 6 Mar. 2014. Web. 19 Nov. 2015. 

     <http://techcrunch.com/2014/03/06/spotify-acquires-the-echo-nest>.

Prentiss, Patrick Hamilton. "Out of Oldeani: Social Singing a New Tune." Out of Oldeani. N.p., 30 
     Oct. 2015. Web. 19 Nov. 2015. <http://outofoldeani.blogspot.com/2015/10/ 
     social-singing-new-tune.html>. 

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