It is frustrating to see big chain stores, such as Starbucks, to spend millions of dollars on advertising: magazine ad, newspaper ad, online displaying ad, Out-of-Home ad…But we have opportunity to win. Thanks to digital era, social media gives us a chance to beat them even without much marketing budget.
Sophie Wang is an MS candidate in the Northwestern Medill IMC marketing program. She worked for various advertising agencies and has fluent digital marketing experience. Sophie will be graduating in December 2012. Annie can be reached on twitter using the handle @SophiewangIMC