- Share useful content. The key to driving conversation and shaping opinions is saying something relevant and useful to others. But don’t stress – it doesn’t have to be earth-shattering. It just needs to be something other people can benefit from reading, says Integrated Marketing Communications lecturer Randy Hlavac.
- Develop an engaged community. Find sources in the circle you hope to influence, particularly those who already have a large number of followers, then send your own tweets, retweets and mentions. Use hash tags to broaden your reach. Gradually, you’ll build a following – and boost your score.
- Keep at it. Give Klout permission to connect to Facebook, Twitter, LinkedIn, Foursquare and Google+ to track your interactions. Then make time every day to engage in some cyber chatter.
Michele Bitoun is Senior Director of Undergraduate Education and Teaching Excellence at Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications and a graduate student in the Media Strategy and Leadership program. She can be reached on twitter using the handle @michelebitoun.