Wednesday, May 16, 2012

Second dot-com bubble crisis?

3 tips for smart marketing strategy help you conquer it!

Everyone desires to be the next Facebook or Google. Millions of online business starts in a year. Are we going through a second dot-com bubble crisis? Most of the start-up looks at the successful billion-dollar acquisition of Instagram, and the stunning IPO process of Facebook. But on the other hand, most of them end up with zero revenue or less profits.

The question is: how to succeed? Or should we ask: how to market your online business?

The answer would probably lie on how you understand your customers, and what you define as the best way to approach them? Many of us put most of the efforts on online marketing because it is the battlefield where we think we are in. On the other hand, some may argue that we can never underestimate the power of offline marketing, such as posters and direct mails. These two opinions don’t need to be either right or wrong. It just depends on what your product is and how you communicate with your consumers.

Here are 3 tips for you to initiate an effective marketing plan:

1.     Know who your customers are: It’s not just about who they are, but also where you can find them and what kind of issues they care. I mean, to REALLY UNDERSTAND them.

2.     Be contextual: After you know where to approach your customers, remember to make your communication message be contextual with the environment. Making it contextual so that people want to look at them.

3.     Show the benefit: Address the benefit directly and make it relevant to your customers. They want to know how your product would help! The best reason for them to be interested in your product is to show that you are the right solution for them. Show them why they should care. 


      Casey Lin is a Medill IMC Graduate student at Northwestern University. She is very enthusiastic about marketing, especially in technology industry. Follower Casey on Twitter  @Caseylin_NW.

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