Market the future concept to show ambition and know the
Released on April 4th, Google’s “Project Glass” shows its ambition of future technology. It has already generated 14 million views. Is it a good timing to market the unfinished product – say even a conceptual product? For most of us, as marketers, what we really want to figure out is what does Google want from this marketing campaign? The answer is simple: Consumer feedback and brand image enhancement.