If a brand is able to poke fun at its early campaign, customers can appreciate the humor instead of getting annoyed. Elliot refers to this as "meta" marketing — a trend in which the brand or company itself makes wry comments about its own campaigns in a self-aware manner.
- Start early – As pointed out in both of these articles, a large portion of consumers are already out there looking for gifts. Make sure your brand doesn’t miss out on the opportunity.
- Use humor – You better believe most people aren’t looking for Christmas music or over-the-top holiday stories in early November. Keep it light. Don’t be afraid to poke fun at your own campaign.
- Utilize extra time – Starting a holiday campaign early gives you the option for a longer campaign that could include multiple parts. It also gives you more time to build up a stronger relationship with consumers before the market is saturated with holiday ads.
Lizzie Bartek is pursuing her M.S. in Integrated Marketing Communications at Northwestern University, focusing on digital marketing, strategy and content. She is passionate about discovering fresh consumer insights and translating them into awesome strategies and compelling stories. After graduating in December '14, she hopes to work in planning. In her spare time, she runs, writes, explores and manages social media for Vitamin IMC. You can find her on LinkedIn or Twitter.