- Make it a balancing act. Marketing departments can benefit from both experienced marketing professionals and digitally-savvy millennials. This is important to keep in mind when hiring new staff members.
- Know what’s #trending. All staff should be encouraged to be aware of recent trends and share with the entire team.
- Cross-collaborate. Millennials can benefit from the wealth of experience and knowledge that the Baby Boomers possess. Teams that are comprised of members from both age groups can foster a healthy learning environment.
Afroze Ali is pursuing her M.S. in Integrated Marketing Communications at Northwestern University, focusing on digital marketing, strategy and analytics. She is passionate about improving the customer experience and using data and analytics to make it happen. After graduating in the summer of 2015, she hopes to work in research and planning. In her spare time, Afroze swims, writes, and loves to explore her hometown of Chicago. You can find her on LinkedIn or Twitter.