Nancy Gohring wrote an article called This Company saved $300k on insurance by giving employees Fitbits, which briefly introduced that how a company named as Appirio saved a lot of money on employee insurances by letting its employees wear Fitbit. This article gives a great example how to use a B2C products to produce B2B profits, giving employees Fitbit not only created an intimate relationship between employer and employee, but it also helped it company understand their employee’s fitness condition in addition of saving company’s insurance cost. Meanwhile, by creating a company wide Fitbit community, it encourages its employees to work out harder and be more fit, which would be a big support for creating good company culture.
- Smart wearable beacon - More and more people are using smart wearable devices on their daily lives, therefore, there is a huge population that could be marketer’s potential customers if they can push correct information to smart wearable devices users.
- Comprehensive user profile - Smart wearable devices collect and analyze their user’s data, and have a very comprehensive profile for them. It could be very beneficial for marketers to understand their customer and make correct marketing strategies if these data used for segmentation and market planning.
- Consumer privacy - Privacy is always what consumers are concerned about, if marketers could also guarantee a privacy protection for their consumers by profiling them, it will be a huge plus for them among competition.
Danny Li is a marketing professional who has broad knowledge about high tech, and digital marketing. He is also a heavy smart wearable devices users including Fitbit. He currently studying at Northwestern University for M.S. of Integrated Marketing Communication. . Connect with him on Twitter (@yanglidanny) and LinkedIn.