As a digital strategic analyst, making sure that the web visitors are fully engage in your websites is important. Being a graduate student in Integrated Marketing Communications program at Medill Northwestern University and specializing in digital analytics, with the experience of being a B2B website planner, there are two articles that I found them insightful in better understanding the mystery of engagement in websites.
- Ask For Action- If people don’t know what to do on that website, then they will just leave. Add the action buttons on the sites. A clear navigation of a flow toward to a destination page also can let visitor know what to do.
- Site Related Posts- If people like A, they are more likely to like something relevant to A. Therefore, putting a related post beside the content or adding internal links to the sources will make the visitor continue to dig in the topics with deeper engagement with the community.
- Make It Readable- Shorten the paragraph and add bold subtitles. Visual graph is always better than a bunch of words. People will leave the page if the first glance of the page is not appealing.