CMO: Three action items for traditional business to improve efficiency, productivity and profits

More and more companies are using technology to communicate with other companies and their costumers.  As a graduate student at Northwestern University IMC, I have gather 2 articles that could make you get familiar with these technology items and help you understand how and why these technology items could help your company improving business productivity and efficiency.

The first article, entitled "Ten Technology Innovations to Change Your Work" by Rosie-Murray West from Telegraph talks about how to manage a successful business by implementing 10 technology items. When managing a business, it's complicated and hard to keep up with all the new technology that comes out. The article discusses cloud computing, 3D printing, Virtual workplace software (Slack and Zoom for video conference) and new payment methods. According to the article, these technology items are cost efficient and are very easy to use. They could be implemented into your daily workforce. By using these technology items, the efficiency and productivity will be improved.

Credit: http://www.telegraph.co.uk/business/sme-challenges/technology-innovations-to-change-your-work/

The second article, entitled "How can Technology Improves Business Performance" by Kristin Logan from milner.com The author goes in detail and explain why technology could change the company's overall performances. The article discusses how technology improves business performance in Finances, operations, employees's productivity, customer service and talent retention. It gives lively example of why technology could save your cost and improve your company's efficiency. For example, print management service could eat 1-3% of your revenue. This way, your company's technology needs to be improved because technology allows the company to save cost, improve workforce productivity and gain profit.

Based on the research on these 2 articles and the coursework that I have done at Northwestern University, I have developed 3 action items that you should consider to improve your business productivity, efficiency and profits.

• Ride in Wave - Business should ride in the technology wave and implement useful technology items in their workforce.

• Be Open Minded - Business should be open to new technology and willing to accept new technological changes in workforce.

• Be profitable - Business should be empowered by technology and their profits should be increased.

The next time when you think about technology in your workplace, you could consider these action items.

Anbo Yao is a current graduate student in Northwestern University's IMC program and he will be graduating in December 2017.  Anbo specialized in digital & Interactive marketing, social listening, customer insights and business & consumer marketing analytics. Contact him on Twitter @AnboYao or on Linkedin at Anbo Yao.

Why So Few Women in Tech?

Too few women are employed in the technology field, whether it be software development or information technology. As a student at Northwestern University, I have been exposed to technology, and discovered two news articles that begin to tackle the question of, "Why so few women in tech?'

In "Technology, Man's Problem", New York Times writer Claire Cain Miller notes that lack of encouragement for women to pursue education is not the only culprit for the lack of women in tech. Instead, a sexist, alpha male culture seems to pervade, which makes many women feel like outsiders in their own profession. Many women face unwelcoming environments, harassment from male counterparts, and for one woman, even death threats.  Despite having the expertise to succeed, more than 50% of women leave tech by the middle of their career.

In a CNN article, "5 Reasons Technology World Needs More Geek Girls", Teo Kermeliotis and Jessica Ellis talked to Regina Agyare, one of Ghana's first female tech entrepreneurs about why girls should join the technology field. Agyare left a lucrative career in banking to found a software company, and understands the difficulties women face in blazing their own path. She outline these five reasons why tech needs more women: improving technical innovation, reducing social inequalities, teaching girls leadership skills and critical thinking, stopping the workforce exit, and the low numbers of women currently involved in tech. She sees technology as being a gateway for women to become stronger forces in society. 

After reviewing these two articles, I believe that the technology industry can support women further by taking these three actions:

• Eliminate Unwelcome Environments- Men and women alike, but especially men must work to create a welcoming environment for anyone interested and qualified to join tech.
• Support Women in Technology- Women currently in the field must encourage younger women to join the field and explain the diverse benefits, from high paying positions to networking opportunities.
• Create Benefits for Women to Stay in Tech- Too many women leave tech because it doesn't allow them to balance their professional and personal life, create incentives for women to stay. 

Technology is a diverse field with many disciplines, but the one common thread appears to be the lack of welcoming environments for women. Women must be encouraged to stay in the field through creation of safe work environments, support networks and incentives for longevity. 

Parul Kapoor is a senior Economics major and IMC (Integrated Marketing Communications) student at Northwestern University from Saint Cloud, Minnesota. She will be joining Oracle Corporation in July 2014. To contact her, please email her at pkapoor@u.northwestern.edu or on Twitter @parkapoor.