Snapchat’s new Discover feature that delivers curated content opens up new avenues for branded content. As a graduate student at Northwestern University in the IMC program and from my past work experience as a Marketing PR and Social Media strategist, I found two articles to support this topic, that I think you’ll find interesting.
The first article was one I found was Snapchat Adds News, Entertainment Content To Messaging Service on Business Insider, which originally appeared on Reuters. This talks about news from January 2015: Snapchat – the most actively growing social messaging service has partnered with CNN, ESPN, Yahoo, Warner Music and 7 other media companies to feature videos and articles on its cellular messaging service. The social messaging app views itself more as a blend between a media company and a messaging platform, and wants to position itself away from social media company by giving power to the editorial staff that chooses what public content the users see. This is interesting because the app is going the traditional route, choosing curated content over socially generated content, possibly lending itself more credibility by doing this.
- Invest in Quality Content - Content is still King and customers will still invest their time if you give them a compelling enough reason to.
- Provide An Experience - Let your audience take-away more than just a message.
- Leverage Celebrity Power - Get a celebrity to endorse your brand by taking over the Snapchat channel as a guest editor for a day. Offer sneak peaks & other exclusives!