The second article, titled "Apple Watch will support hyper-local ads urging users to flash the cash", by John McCarthy of The Drum, surrounds the highly-anticipated release of the Apple iWatch and its tie-in with Hyperlocal Technology. McCarthy is reporting that the upcoming Apple iWatch will have the ability to receive ads pushed to it, hyperlocally, from nearby stores. Also, the fact that the smartwatch will be Apple Pay compatible means that these ads will be able to be redeemed and paid for just by touching your watch. The rest of the article is comprised of quotes regarding the potential magnitude of the Apple iWatch.
- Invest Hyperlocally. Start to consider options for investing in hyperlocal beacon technology. If you fail to get ahead of the trend, your competitors will leave you in their digital dust.
- Accept Digital Currency. Create the ability to use Apply Pay and Google Wallet in your retailer locations so that customers’ purchases are as simple as touching their wrists.
- Prep your Team. Develop hyperlocal campaigns and financial strategies that would be most profitable and implement these campaigns/strategies using beacon technology.
pursuing a Master’s in Integrated Marketing
Communications from Northwestern University’s Medill.
Currently on the Brandy Strategy and Data Analytics
specialization tracks, Brandon is interested in using data
analytics to improve the equity of brands in the tech industry.
Connect with Brandon on Twitter and LinkedIn.