- Pay attention - It may seem like you were just signing up for Twitter but digital platforms and technologies are updating every day. Pay attention to where your audience is and how they are using these platforms. This is where you want to be.
- Don’t dumb down your content - Your content is good, that's why you are a journalist. People still want good reporting and accurate information, they just want it faster and in a digestible format. Compliment your content—even (especially) longer and denser pieces—with short videos, graphics and key pull out quotes that capture the main points and can be easily shared.
- Be innovative - The good news about these platforms is they’re easy and free. Why not add a “Share with WhatsApp” button to your story and see how many people use it? Or create a Snapchat form video that promotes your story? It may be the added element that transports your story to more people.
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