While Google Glass represents the most recent hallmark failure in the domain of disruptive technology, Google+ is another lesson Google present to tech marketers in the red ocean. Danny Crichton, a former employee at Google, has spoken out his thoughts over Google’s notorious failure in entering the social landscape. Danny acclaimed “focus is absolutely everything” in his A Personal Reflection On Google+, contending the lost of focus is fatal to Google+. In his perspective, the big internal chasm between engineer culture “where data and algorithm reign supreme” and the demand of everyday users also takes its toll in pushing Google+ one inch closer to the brink of failure.
- Connect your customers - It’s not only about making awesome product, but also making it applicable to your customers in their day-to-day use cases.
- Gap the internal chasm. it’s paramount for tech start-up to build an effective way of communication between its key engineering people and marketing/business crew.
- Keep your goal simple. Don’t try to overcomplicate your product -it will only confuse the customers and scare them away.