In the Forbes article "5 Mistakes You’re Making with Your Content Marketing Strategy," author Jayson DeMers tells audiences about tactics that can be hindering their content strategies. Several key mistakes are: using the right content with the wrong audience, not tracking or measuring the results of your content marketing efforts, not understanding how your content fits into your sales funnel, and overlooking the importance of the channel in which you place your content (which may not actually be where your target audience is).
Rachel is a full-time IMC student at Northwestern University’s Medill School of Journalism, Media, and Integrated Marketing Communications. With a bachelor’s degree in IMC, Rachel has background in marketing communications, social media, and public relations. Contact Rachel through Twitter @Hammons_Rachel or LinkedIn.