The first article, titled “Getting big impact from big data” by David Court and published in January 2015 talks about how to take advantage of advancements in analytics and mobilize the organization to make a big impact on the company from big data. New data analysis techniques and tools are introduced to deal with the challenge of achieving scale of impact. The real challenges lie beyond new tools, and ask for more focus on change management, more job redefinition, and more cultural change.
Another article talks about data transformation is by Derek Steer, the Co-Founder/CEO of MODE. This article, titled “Building credibility for your analytics team- and why it matters”, published on January 21st, 2015 focuses on how to build credibility for the analytics team in the company and over time turns the company into a data-centric firm. First start with simple tasks, then analyze and communicate effectively with colleagues, think data as a conversation starter, not a diagnosis, and make the process of data analysis transparent and understandable to other teams.
- Start small - Start with simple tasks that give immediate returns. This establishes the trust and over time builds confidence in the company.
- Redefine jobs - Automating part of the jobs requires redefining job responsibilities to best leverage and support the ongoing development of big data.
- Change culture - Build a foundation of data-driven culture in the company by developing competitions that reward and recognize the teams that can generate powerful insights through analytics.