- Develop Deep Consumer Insights - Knowing what users like & their preferences helps determine messaging and communication channel preferences
- Generate High Quality Content - Generating localized content with graphics or videos that is interesting or has deep thought in it is more likely to be shared among users
- Keep Consumers Engaged - Developing a social media strategy that interacts with users on a daily basis can increase traffic and visibility
Phebe Shi studies Integrated Marketing Communications at Medill in Northwestern University. She has done internship in Ogilvy & Mather for almost a year. Phebe is particularly interested in digital marketing, branding and content strategy. She is expected to graduate in December 2015. Phebe also holds a B.A. in Advertising from Peking University. You can connect with her on LinkedIn.