- Establish Research Goals - A clear-defined goal can save company large amount of time and resources. Every data mining process should serve the goal.
- Choose Main Focus: Customers: Put customer in the blueprint of data mining. Wrong direction or non-customer-related data mining may cause big loss of time, work force and even opportunities to grow.
- Form Positive relationship with customers: With a good relationship with customers, companies could substantially receive meaningful data which provides more customer insight for company to leverage. Also a positive relationship provide company organic revenue from customers.
Renee(Xuan Huang @XuanHuangRenee) is a full-time IMC student at Medill School of Journalism, Northwestern University. She received a bachelor’s degree in Supply Chain and Information System from Smeal Business College, The Pennsylvania State University. Renee had some summer internships during the last few years in different fields—supply chain, investment and consulting. For Renee herself, she is interested in digital marketing, content marketing and big data and wants pursue her career path into consulting.