In the article Retailers Must Reinvent Their Stores, reported by BOF team (The Business of Fashion) on January 27, 2015 points out the importance for retailers to reinvent their physical stores to better suit the behaviors and expectations of today's hyper-connected consumers. The article suggests physical stores to retain the advantage of personal interactions, further extend these interactions through new technology to offer deeper and tailored lifestyle suggestions and communal interaction. According to the BOF team, physical retail store has its nature to engage customers and can should learn from e-commerce to enhance services.
The “mirror” lets the customer see how a current outfit looks in comparison to one she just tried on.
1. Gamify to Increase Motivation － Use the Gamification techniques to leverage customers’ desire.
2. Start Personalize － Learn form e-commerce and provide each customer with personalized customer service.
3. Start Innovation － Physical retailers can implement interactive gamification devices, to make the static environment more dynamic and increase shopping experience.
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